Design the right product before building it

We design, validate and test your concept before developing a real product. This process reduces risk and improves efficiency. Best of all, it allows us to get the product details right.

What is product discovery about?

Building the right product for the right audience is usually an expensive and time-consuming process. Many product owners - entrepreneurs, intrapreneurs and managers - choose us to help turn their thoughts, notes, presentations and spreadsheets into real products.

Our goal is to help product owners make the most of the resources they invest in their products. We save them time and money by enabling them to identify and test a Minimum Viable Product long before a single line of code is written.

Phase 1:
Understanding and Learning

Moove It will partner with the client and work closely with them to thoroughly understand the business landscape, motivations, pain points, target audience, and to gain a deep knowledge of the product's value proposition.

Over the course of these activities, Moove It's designated team will encourage and stimulate the free flow of ideas. We will drill down and identify the course of action and facilitate discussions, brainstorming sessions and focus group sessions, which we will also plan and coordinate.

During this phase
you can expect:

  • Execution of Design Thinking activities and ideation sessions
  • List of high-level user stories
  • Definition of the value proposition, vision and user profile
Phase 2:
Sketches & wireframes

This is the stage where the product starts taking shape. We will take a couple of days to analyze the data gathered from our learning phase and start designing sketches using tools such as Sketch and InVision. The design team will meet several times to design the corresponding components, screens and flows. We will have many questions at this point, so please be prepared to answer and play an active role!

As the goal at this stage is simply to validate the internal flow, components, information hierarchy and product intuitiveness, only simple components and placeholders will be shown. Nothing related to aesthetics will be implemented, and there will be no type selection, transitions or animations. Expect wireframes to be in black and white, as we will not use color at this stage.

The work is incremental and iterative, so in every meeting you will have something to see and validate. An interactive wireframe will be delivered to help us test possible usability issues before jumping into the prototype.

During this phase
you can expect:

  • Working wireframe
  • Generic UX, application flows, high-level usability and information architecture
Phase 3:
High fidelity mockups and Prototype

Now comes the time to build the product prototype. During this stage of the process, our team will find and apply aesthetics based on your product brand. (Don’t have a brand? We can help with that as well).

Color is added, fonts are chosen, transitions and animations are shown, and some components are even transformed at this stage. The idea here is to get a feel for the product as if it were already developed and ready to use.

You will get a working prototype, which means a mobile app that can be installed on your phone or a web app that you can use in a browser.

We will also deliver a deck that works as a design guide for the future.

During this phase
you can expect:

  • High-fidelity mockups
  • Working prototype
  • A deck for a design guide
Phase 4:
The Product Backlog

This is the stage where the design and development phases connect. Using the existing product flows as the main source for our analysis, our team will create the Product Backlog by writing down the user stories. These user stories and the prototype will work as the primary input for the estimations.

At the end of this stage, we will provide you with an estimated cost for the development of your product, along with a high-level development plan.

During this phase
you can expect:

  • Product backlog with the product’s user stories
  • A high-level development plan
  • Approximate cost of the product development

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